Snapchat is Reportedly Working on Extending Their Augmented Reality Technology

Snapchat Testing 'Smarter Lenses' That Can Identify and Interact With Real-World Objects
Is Facebook Shortchanging Instagram?
Author

03 February, 2017

No valuation for the company as a whole is mentioned, but the company is predicted to still be one of the biggest tech IPOs ever. Facebook famously tried to acquire the company for $3 billion in 2013. If and when they are released, people familiar with the matter believe users would receive the lenses first, ahead of advertisers, who could then construct campaigns and strategies based on how Snapchat's user base reacts to the advanced feature. In 2016, Snap had total losses of $514.6 million, wider than the $373 million the year earlier.

Snap will be listing on the New York Stock Exchange under the ticker of - gasp - "SNAP". We can not predict whether this structure and the concentrated control it affords Mr. Spiegel and Mr. Murphy will result in a lower trading price or greater fluctuations in the trading price of our Class A common stock as compared to the trading price if the Class A common stock had voting rights. On the advertising side, Snap recently struck a deal with 4C Insights, a provider of multiscreen data and media tech solutions, to enable brands and agencies to manage Snapchat ad placements from an external self-serve platform. The large jump has a lot to do with the fact that Snap Inc.'s business, which centers around Snapchat, is still very young. "Our product empower people to express themselves, live in the moment, learn about the world, and have fun together".

More recently, the company launched a handful of football-themed Lenses in association with some of Europe's top clubs. One big takeaway, there may no profits - as in no profits, ever.

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"Resident Evil is filled with great examples of this, like the first dog encounter or the shark attack... In fact, the full game will require little more than 20 GB of storage space for download.

The company noted that since its inception it has been losing money and "may not achieve or maintain profitability".

Snap's IPO has been a long time coming.

And now we can see another reason: Spiegel's investors have given him a huge incentive to go public.


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